“MY MARATHONER” FUNDRAISING SOCIAL POSTS
The My Marathoner campaign celebrated charity runners preparing for the Boston Marathon, sharing the personal stories behind their miles and the causes that inspired them to run. Ahead of race day and Day of Giving, the goal was to build awareness and engagement through authentic, human-centered storytelling that highlighted each runner’s determination, training journey and connection to a charity close to their heart.
To bring these stories to life, I developed video scripts and social copy across Instagram, Facebook and Reddit, helping translate each runner’s individual journey into compelling content that inspired audiences to connect with their stories and support their causes. Paired with documentary-style photography and authentic runner portraits, the creative spotlighted the people behind the bibs, building momentum toward race day while encouraging greater awareness and fundraising for the charities they represented.
