“great place to work” campaign

 The Great Place to Work campaign aimed to strengthen perceptions of Bank of America as a trustworthy employer that supports its people by highlighting the real experiences of employees across its 97+ markets. Through authentic employee storytelling, the campaign showcased career growth, mentorship, workplace culture, benefits and community impact, reinforcing Bank of America’s commitment to helping employees achieve their professional goals.

To bring this vision to life, we conducted dozens of employee interviews and reviewed employee questionnaires to identify compelling stories that reflected each market’s unique perspective. I developed detailed employee profiles for the Stories to Scale features, synthesizing each person’s experiences into key quotes, career milestones, personal highlights and narrative copy that captured their individual voice. These stories became part of a flexible content library featured on Bank of America’s Great Place to Work landing page, with assets available to support future marketing initiatives and localized communications.

You can explore the landing page live by clicking here.