HOME LOAN PARTNERSHIP PAID POSTS
As part of Bank of America’s partnership with USA Soccer and the FIFA 2026 World Cup, this campaign connected the excitement of soccer with the journey of homeownership across paid social and print executions. Developed for Reddit and Pinterest, the social posts leveraged interior imagery featuring soccer-inspired elements and incorporated familiar soccer terminology to frame homebuying questions and answers in a way that felt timely, engaging and relevant to soccer fans. Complementary print pieces extended the campaign’s messaging beyond social, creating additional opportunities to connect with prospective homebuyers.
Title: We’re your home team
Description: Whether you’re a first-time homebuyer or a seasoned pro, Bank of America is here to help with guidance, resources and a variety of loan options.
Title: Make your home your own
Description: Bank of America is here to help with guidance and resources — including up to $17,500 in select markets when combining our down payment and closing costs grants. Restrictions apply.
