smarter in 30 seconds or less short form video content

Bank of America set out to make financial insights more accessible and engaging through short-form video content designed to capture attention in 30 seconds or less. With attention spans shrinking, the goal was to deliver relevant financial information in a format that felt quick, compelling and easy to digest.

As part of the team that helped launch Smart in 30 Seconds or Less, I wrote scripts for TikTok and YouTube Shorts, translating financial topics into concise, engaging stories supported by timely statistics, useful insights and attention-grabbing hooks. The series balanced fast-paced creative with informative takeaways, establishing an ongoing content format that continues to educate and engage audiences today.