reaL-time social opportunities (RTSO)
Bank of America wanted to become a more trusted source of information as economic news and uncertainty dominated the news cycle. While the brand had the expertise and data to speak on economic trends, its social presence wasn't fully taking advantage of the opportunity to help followers understand what was happening in real time.
We shifted Bank of America's Instagram content from traditional marketing to timely, news-driven reporting. By monitoring current events and economic data, we turned complex financial topics into easy-to-understand social posts, pairing relevant insights with clean, engaging visuals. The goal was to make economic news more accessible, give followers content worth sharing and establish Bank of America as a go-to source for real-time economic insights.
RESULTS
Post copy: Pilates and yoga are growing quickly, with the global market expected to rise at a 14.3% annual rate over the next decade.
From studios to living rooms, more people are choosing movement that supports both body and mind. 🧘🏽♀️✨
How do you make time for mindful movement?
Source: Athletech News
Post copy: Travel is topping the holiday wish list this year, with spending expected to rise 10% compared to 2024. ✈️
On average, travelers are putting about $1,127 toward longer trips, overseas adventures and meaningful time away with loved ones.
Source: KPMG
Post copy: Gen Z is curating seasonal wardrobes with thrifted finds, blending budget-savvy choices and eco-conscious values to bring their Pinterest-inspired looks to life.
Recent reports indicate the global secondhand market is projected to reach $350 billion by 2028, growing 6.4 times faster than traditional retail.
Source: ThredUp
Post copy: The global economy has been dominated by small businesses in recent years. Small and Medium-sized Enterprises (SME) make up 90% of all businesses, employing 50% of the workforce worldwide.
Source: World Bank
Post copy: Wrapping paper isn’t just a finishing touch anymore — it’s an essential part of the gift-giving experience! 🎁
As shoppers purchase larger gifts and online shopping continues to grow, interest in wrapping paper is rising too. More people want packaging that reflects their personality and creativity, leading to bolder designs and eco-friendly choices that feel just as thoughtful as the gift itself. It’s proof that presentation has truly become part of what makes gift-giving special. ✨
Source: Market Report Analytics
Post copy: Halloween candy isn’t just a seasonal treat, it drives major spending in the U.S. In 2025, consumers are projected to spend a record $3.5 billion on Halloween candy, a significant increase from the previous year.
Grocery stores account for a majority of those sales, with 600 million pounds produced annually to meet demand. This is proof that seasonal celebrations significantly influence consumer spending. 🎃🍬
Source: Accio
Post copy: In a recent poll, 57% of Americans admitted to making financial mistakes as adults due to lack of financial literacy during childhood. If you’re looking to expand your financial knowledge, visit Better Money Habits by clicking the link in our bio.
Post copy: As stamp prices continue to rise, it appears most people are saving their mail sending for the holidays. A poll we conducted in July revealed 47% of people only send mail during this time of year. This suggests that the increase in cost has made sending mail more of a seasonal tradition, rather than an everyday occurrence.
