“these are the people” | total retail paid social 

The goal of this campaign was to build awareness of CVS Health’s commitment to making quality healthcare more accessible and affordable. Using existing “These Are the People” campaign footage, we developed short-form paid social creative that highlighted CVS’s role in connecting customers with expert health services, prescription services and quality health and wellness products at a good value.

To bring the campaign to life across Facebook, Instagram and Pinterest, we adapted the existing footage into platform-ready social assets that maintained the established Rx visual identity while supporting the campaign’s broader messaging. The executions leveraged familiar campaign elements to create a cohesive brand experience across channels, reinforcing CVS Health’s commitment to helping customers access the care and everyday health essentials they need.