awarded Three Best in Show Awards
for “my marathoner” Campaign
The 2024 Boston Marathon sponsorship earned Bank of America and GroupeConnect three Best in Show honors at the FCS Portfolio Awards, recognizing work across Corporate Image, Corporate Social Responsibility and Diversity, Equity & Inclusion. This marked the first time in FCS Portfolio Awards history that a single brand won three Best in Show titles in the same year.
A key part of the campaign celebrated the approximately 10% of Boston Marathon participants who run to raise money for charitable causes. Through My Marathoner, the team spotlighted 29 charity runners, sharing the personal stories, training journeys and causes behind their miles. The broader initiative also introduced “Find a Runner, Help a Cause,” a personalized bib experience designed to connect audiences with runners and the charities they supported.
My Contribution
I developed video scripts and social copy for My Marathoner across Instagram, Facebook and Reddit, helping bring each runner’s story to life through authentic, human-centered storytelling. Paired with documentary-style photography and runner portraits, the content built awareness and engagement ahead of race day and Day of Giving, encouraging audiences to connect with the runners’ journeys and support the causes they represented.
