GENERAL MOTORS ENERGY PAID MEDIA ASSETS
GM Energy is building a connected home energy ecosystem that gives consumers more control over how they power their lives. From charging electric vehicles at home to keeping the lights on during outages and managing home and vehicle energy, the offering spans multiple products and capabilities. The challenge was to simplify a category that can feel technical, fragmented and difficult to navigate, helping consumers understand not just what GM Energy offers, but why it matters to them.
I developed copy and creative assets across paid social and online advertising (OLA), translating complex product features into clear, approachable messaging that communicates the benefits of a connected home energy ecosystem. My work included copy for Meta video, static and carousel ads, as well as adapting messaging across formats to support campaign consistency and platform-specific needs. I also contributed to paid media execution by working on testimonial video cutdowns, helping shape customer stories into concise, engaging content designed to connect with audiences and bring the value of GM Energy to life.
