META PAID SOCIAL POSTS
Merrill Lynch wanted to connect with qualified prospects by expanding the reach of its strongest organic content through paid social on Instagram and Facebook. The goal was to increase engagement, reach and impressions while encouraging potential clients to connect with a Merrill advisor.
We adapted high-performing organic content for paid social, using engaging, audience-focused posts to build awareness, encourage interaction and make the next step toward connecting with an advisor feel approachable. The campaign exceeded its primary goals for engagement and reach, while also supporting follower growth.
