Finalist in Financial Services and Art Direction at the 16th annual shorty awards

Bank of America’s Real-Time Social Opportunities campaign, featuring The Social Newsroom, was named a finalist in two categories at the 16th Annual Shorty Awards: Financial Services and Art Direction. The campaign transformed complex financial news and economic data into timely, accessible social content, positioning Bank of America as a trusted resource for understanding the financial forces shaping everyday life.

Built around an organic, data-driven strategy, the initiative brought together real-time news monitoring and clear, mobile-friendly data visualizations to make complicated financial concepts easier to understand and share. The campaign reached 3.6 million people organically, generated more than 447,000 new followers, increased engagement with data-focused content by 45% and drove a 24% increase in content shares, demonstrating the impact of relevant, audience-first storytelling without paid media support.